Design - taking the product to a new level

We create concepts, color charts and entire collections for our customers – making sure that their products stay unique and in demand on a market where trends come and go, but also stay on. Our design team is experienced and sensitive to changing trends, why they do everything from creative innovations based on your ideas to further development and positioning of existing designs.


Linda Lindqvist – design with a broad perspective
From brand design at Svea and concept design at JC women’s wear to children’s clothes at Villervalla – Linda has 17 years in the business. Her strength is that she spots what will sell and let it shape the concepts she designs. Her intuition stems from a life-long analysis of fashion trends – she knows what’s coming and what will stay on.

Annica Ekelund – design that children choose
Color, form, function – Annica works with children’s wear form a child’s perspective. She designs both patterns and license clothing: children love Hello Kitty and Star Wars is really cool. After 16 years as a designer her background is broad: she has designed sportswear, bags and children’s wear for Lindex and Kappahl, only to mention a few examples.



Jenny Tjärnbro – classic design with a twist
From arts and textiles in her early years to the Nordic School of Design: still, there is something of the deep forestland of Värmland about Jenny when she designs riding wear, adding just a tad of British upper class if she can. However, there is a lot more to her: her design is customer oriented above all, why her promotional clothing, work wear and men’s/women’s fashion range in color from navy blue to bright yellow.

Cristina Vigeliusson – designs inside the Box
The number of sketches leaving Cristina’s desk every day is astounding: she quickly sees exactly what the customer wants and her designer’s feeling helps her “nail the right design” even faster. With a degree from the Nordic School of Design and experience in advertising, her designs are spot-on-trend and her presentations make her sketches feel like they were physical product samples.